SoldOut partners with Mardi Gras Festival 🌈

17 February 2021

SoldOut Events has been appointed as creative production partner to Sydney Gay and Lesbian Mardi Gras and logistics manager of the hallmark Mardi Gras Parade on 6 March 2021 at the Sydney Cricket Ground, following a highly competitive pitch against global agencies.

The multi-year contract with the Mardi Gras Festival is yet another sequin on SoldOut’s jacket, following 27 years of multi international-award-winning events across Australia, including the Gold Coast 2018 Commonwealth Games, American Express delicious. Month Out 2020 and hundreds of brand activation campaigns, annually.

Speaking on the appointment of SoldOut Events as an Official Supporter and Supplier, the CEO of Sydney Gay and Lesbian Mardi Gras, Mr Albert Kruger, welcomed the inclusion of SoldOut Events and is looking forward to a dynamic and creative partnership.

“SoldOut’s impeccable reputation for producing some of Australia’s largest and most loved events made them the strongest partner to help us realise our ambitions for RISE in 2021 and beyond” said Mr Kruger.

“With their world-class experience and industry leading capabilities, SoldOut is a demonstration of the success LGBTQI+ business leaders and community members have achieved, and we are delighted to welcome the SoldOut team to the family.”

The appointment to the Mardi Gras Festival also marks a very special association on both a personal and professional level for SoldOut’s Managing Director Mr Kim-Daniel Voss and Chief Commercial Officer Mr Thomas B. Staunton, who married in 2019.

Thomas Staunton, Kim Voss (L-R)

“As one of the early corporate advocates for marriage equality in Australia and a proudly LGBTQI+ owned business, SoldOut is so proud to be part of the Sydney Gay and Lesbian Mardi Gras and is deeply honoured to support this major festival for LGBTQI+ communities across the world.” said Mr Staunton.

“The Mardi Gras Parade is celebrating 43 years in 2021 and continues to remain as culturally significant today, as it was at its inception. The SoldOut team is excited to be part of this world-renowned celebration of LGBTQI+ pride and diversity.”
Mr Staunton added.

The Sydney Gay and Lesbian Mardi Gras Festival will be held from Friday 19 February to Sunday 7 March 2021. The highly anticipated and much-loved Mardi Gras Parade will take place on Saturday 6 March at the Sydney Cricket Ground and will unite the LGBTQI+ communities through the theme of RISE. The Parade will be streamed LIVE by Official Broadcast Partner, SBS. Check local guides for details.

Note to Editors:
SoldOut Events is the award-winning agency behind some of the world’s most iconic events and immersive experiences.

Delivering hundreds of projects annually, SoldOut Events is a full-service creative production agency and recognised industry leader that has delivered unforgettable experiences to hundreds of thousands of spectators and tens of millions of viewers around the globe.

The family-owned Australian business was established in 1993 and has grown from strength-to-strength across two-generations.

– Ends –

For media enquiries please contact:

Thomas Staunton
Chief Commercial Officer
SoldOut Events

M: +61 415 950 391

Ms Anne-Marie Mina (she/her)
Marketing & Communications Lead
Sydney Gay and Lesbian Mardi Gras

Ph: 02 9383 0900

So GL; a global partnership for major events

28 November 2019


SoldOut and GL events UK have launched SO GL, a global collaboration. Announced today at Host City, the partnership combines the two event specialists’ expertise in a new approach to delivering complete solutions for major international events.

Scott Jameson, GL events UK managing director, commented: “This partnership was the natural progression of the two organisations working together to deliver major events including the Gold Coast 2018 Commonwealth Games. We’ve always held SoldOut in high regard and are delighted to be able to share news of this development.

“Teaming up with SoldOut means we can offer major event organisers the best possible combination of skills, capability and experience, adding outstanding value to global events.”

Thomas Staunton, CEO at SoldOut, added: “SoldOut and GL events UK are complimentary events power-houses, both experts in their own fields.

“SO GL combines both companies’ impressive heritage, experience and successful track record; leading to the very best in communication, shared project management, local knowledge and delivery, event planning and implementation, along with a grass roots commitment to community and event legacy.”

GL events UK is a supplier of temporary structures, tiered and grandstand seating, and stadium construction, providing complete temporary infrastructure and overlay solutions for the world’s best events.

SoldOut is a full-service agency, designing and delivering memorable event experiences throughout Australia and overseas.

The Host City Conference & Exhibition, Glasgow, 26-27 November, brings major stakeholders together to discuss the challenges and opportunities presented by the major event hosting industry.

So Giving; Bushfire Appeal for RSPCA NSW

20 November 2019

Supporting Animals And Communities Affected By The Australian Bushfires

As event managers, our goal is to bring people together and make a lasting impression. And, for 26 years, SoldOut has created life-long memories for people across Australia and around the world, through moments of inspiration at events.

Now, as the bushfires which have already been unbelievably challenging for so many people continue to ravage Australia, SoldOut is supporting communities who need a moment of inspiration again.

So, as communities begin to rebuild, we’re doing our bit by helping the thousands of animals affected by the horrific tragedy of these fires, because when natural disasters happen, Australian animals are at their most vulnerable.

We’re supporting RSPCA NSW to collect and deliver essential items like pet food, treats, beds, blankets, toys, cat litter, leads, collars and more to distribute to animals in need on the NSW North Coast.


How it works

1. Tell your colleagues, friends and family you’re collecting essential goods for animals affected by the bushfires. Wish list of essential items listed below.

2. Deliver items to the RSPCA Sydney Shelter or to SoldOut’s warehouse in Sydney, NSW. We ask for items to be delivered by Friday 27 November. Drop off location details below.

If you can’t make a delivery in person, please consider ordering items from Petbarn or Western Pet Supplies which can be delivered to RSPCA NSW or SoldOut on your behalf.

3. RSPCA NSW and SoldOut will distribute all donations to communities most in need throughout the NSW North Coast. 


Alternatively, you can donate to SoldOut’s bushfire appeal with funds raised going towards the RSPCA NSW’s bushfire appeal efforts.


Thank you in advance for your wonderful support, it is greatly appreciated and will provide practical assistance when it is most needed. 


Drop off locations:

RSPCA Sydney Shelter

201 Rookwood Rd, Yagoona, NSW, 2199

Open 9 a.m. – 5 p.m.


SoldOut Events, Taren Point (please label ‘ATTN: RSPCA NSW’)

Warehouse 17, 58 Box Road, Taren Point, NSW, 2229

Open 8 a.m. – 6 p.m.


If you’re wondering what items are most needed, see our full wish list below.

For native animals

  • Possum boxes
  • Hanging baskets
  • Plastic carry baskets
  • Wombaroo Formulas
  • Koala milk replacer
  • Kangaroo milk replacer
  • Possum milk replacer
  • Wombat milk replacer
  • Wombaroo Impact
  • Kangaroo pellets
  • Wombaroo Lorikeet and honeyeater food
  • Passwell Lorikeet dry food
  • Insectivore rearing mix
  • Vetafarm Golden Lori dry nectar
  • High Protein supplement
  • Vetafarm Spark
  • Lectade

For livestock

  • Livestock – all-purpose pellets
  • Chickens – free range scratch or layer pellets,
  • Horses – horse pellets (various grades)
  • Hay – Lucerne, rye, wheaten, Oaten, meadow
  • Chaff – oaten or Lucerne
  • Water troughs or water bowls that hang on fences
  • Worming products
  • Lice powder or spray
  • Hay nets
  • Enrichment toys for horses
  • Brushes for horses
  • Portable shears
  • Hoof trimmers


  • Dog food
  • Cat food
  • Long-lasting dog treats
  • Solid cat carriers
  • Leads and collars
  • Syringes 2, 5, 10ml (not disposable)
  • Feeding bottles and teats
  • Bird feeding D-cups
  • Cable ties
  • Vet wrap
  • Heat pads
  • Instant reusable heat pack (disposable)
  • Fly repellent


For further information, or, if you would like to help in any other way, please contact;
Ms Jasmine Jennings at SoldOut on 02 9542 7255
Ms Anne Keyvar RSPCA’s Corporate Relations Manager (on 02) 9782 4491

Apply Here

10 October 2019


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