25 MEMORABLE MOMENTS #24

#24 – Olympic Team Welcome Home Tours

At Sold Out Events we love working on large sporting events, after all these were the foundations the company was built on. We’ve been working with the Australian Olympic Committee (AOC) for over 20 years and assisted in delivering one of the greatest sporting events Australian has hosted in recent times; the 2000 Sydney Olympic and Paralympic Games.

While the Olympics was a huge achievement to add to the portfolio, working on behalf of the AOC to deliver the Australian Olympic Team National Welcome Home Celebrations was also a highlight. The tours are epic events where medallists, along with other Olympic team members, travel to every major city in Australia in seven days so the nation can celebrate their achievements.

For the athletes who competed in Atlanta, Sydney, Beijing, London and Rio, we shut down the capital city centres, and tens of thousands of supporters gathered to meet their sporting heroes. Those celebrations included ticker tape parades and public ceremonies, and in recent times, concerts by Australian’s leading musical artists. We also coordinated live and remote television broadcasts so Australians could enjoy the colour and excitement of the post-Rio tour.

Next month, 25 Memorable Moments will take on an international flavour as we take a look at the world-class events we’ve produced around the globe.

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