Creating Exceptional Brand Experiences: From Strategy to Execution
Transform your marketing vision into powerful brand activations that create authentic connections and drive measurable results





Brand Activation Marketing Expertise
As Australia’s leading brand activation and experiential agency, SoldOut transforms marketing strategies and digital campaigns into memorable real-world experiences. Our 30-year track record of successful brand activations spans from intimate customer engagements to nationwide marketing campaigns and international tours.
Brand Activation Solutions:
Strategic Brand Activation Planning
- Marketing integration strategy
- Customer journey mapping
- Touchpoint optimization
- Brand experience design
- Campaign alignment
Experiential Marketing
- Live brand activations
- Pop-up experiences
- Product launches
- Sampling campaigns
- Consumer engagement
Integrated Marketing Activation
- Digital integration
- Social media amplification
- Content creation
- Influencer integration
- Media engagement
- Brand activation metrics
- Engagement analytics
- ROI tracking
- Marketing impact assessment
- Consumer insights


Successful Brand Activations
F45 National Play Offs - Innovative Brand Activation
World-first floating brand activation:
- Custom-designed brand experience
- Live broadcast integration
- Social media amplification
- Global brand exposure
- Unprecedented engagement metrics

Rugby World Cup Brand Activation Campaign
Nationwide marketing activation success:
- Simultaneous 7-city brand activation
- Integrated marketing approach
- National media coverage
- VIP engagement strategy
- Reproducible activation model

McDonald's FIFA WWC Brand Experience
Premium location-based activation:
- Strategic venue selection
- Integrated marketing campaign
- Global content creation
- Brand storytelling
- Multi-channel activation

Brand Activation Process
Strategic Planning
Strategic Planning
Brand objectives analysis, Target audience insights, Marketing strategy alignment, Activation concept development, Budget optimization
Creative Development
Creative Development
Brand experience design, Marketing touchpoints, Content strategy, Digital integration, Engagement mechanics
Activation Execution
Activation Execution
Brand environment creation, Experience delivery, Quality control, Staff training, Real-time optimization
Marketing Impact Analysis
Marketing Impact Analysis
Performance tracking,
Engagement metrics,
Media value assessment,
ROI calculation,
Strategic insights
Why Choose SoldOut for Brand Activation
We evaluate our events through multiple lenses:
Marketing
Expertise
- Integrated campaign approach
- Multi-channel activation
- Content creation
- Brand storytelling
- Performance measurement
Activation
Excellence
- End-to-end management
- National coverage
- Creative innovation
- Technical expertise
Brand
Safety
- Risk management
- Quality control
- Brand protection
- Compliance assurance
Sustainable
Activation
- Carbon neutral certified
- Eco-friendly solutions
- Responsible marketing
- Community consideration

Technology-Enhanced Experiences:

- Interactive installations
- Digital integration
- AR/VR experiences
- Social media integration
- Real-time engagement tracking
Client Success Stories
SoldOut delivered a world-first brand activation that exceeded all stakeholder expectations and generated unprecedented media coverage.
F45 Campaign
Partner with Australia’s leading brand activation agency to create meaningful connections between your brand and your audience.

