Case Study:

McDonalds FC FIFA WWC 2023

SoldOut roles and responsibility

Working with iLuka Collective from the creative ideation to execution of all 4 experiences. Providing event logistics, management, talent coordination, venue liaison and bespoke merch and signage production.

SoldOut managed all signage elements on site from design to production and installation.

Success and quality of performance:

ero incidents, on time, on budget. Client and attendee expectations were exceeded. To be featured in upcoming global campaigns.

Locations:

Bondi Beach, Bridge Climb, Sydney Harbour & Jubilee Stadium

Duration

3 consecutive days

Number of pieces of signage:

70 – 80