Strategic Event Design That Turns Vision into Reality
From initial concept to final evaluation, our 30 years of experience guides clients through creating remarkable, effective, and memorable event experiences
Service Overview
SoldOut’s event advisory and strategy services provide clients with world-class event planning expertise backed by 30 years of proven success across major international events, corporate functions, and community celebrations. We partner with you to develop innovative event concepts, create robust implementation strategies, and design experiences that achieve your specific business objectives.
Key Strategic Services:
Event Strategy Development
- Business objective alignment
- Target audience analysis
- Event positioning and differentiation
- ROI framework design
- Performance metrics establishment
Creative Concept Development
- Innovative event design
- Brand experience planning
- Theme development
- Engagement strategy
- Sensory journey mapping
Implementation Planning
- Comprehensive project roadmaps
- Budget optimisation
- Timeline development
- Resource allocation
- Risk assessment and mitigation
Measurement & Evaluation
- Custom KPI development
- Success metrics tracking
- Post-event analysis
- ROI measurement
- Strategic insights for future events
Our Strategic Advisory Process
Discovery & Assessment
- Organisational objectives review
- Event portfolio audit
- Audience needs analysis
- Opportunity identification
- Competitive landscape evaluation
Strategic Framework Development
- Event positioning strategy
- Experience architecture
- Stakeholder engagement planning
- Resource requirement forecasting
- Implementation roadmap creation
Creative Direction
- Innovative concept development
- Experience design
- Thematic elements
- Engagement touchpoints
- Sensory planning
Post-Event Evaluation
- Vendor selection strategy
- Budget optimisation
- Timeline management
- Operational excellence frameworks
- Quality assurance processes
Featured Case Studies
Gold Coast 2018 Commonwealth Games
- Development of comprehensive event strategy as Official Event Agency
- Creation of innovative sponsorship activation models for five major corporate partners
- Design of fan engagement strategy resulting in sold-out venues
- Implementation of legacy planning that continues to benefit the region
Brisbane 2032 Olympic Announcement
- Strategic advisory for announcement event and celebrations
- Development of nationwide community engagement program
- Creation of media strategy resulting in global coverage
- Design of phased stakeholder communication plan
Rugby World Cup 2027 & 2029 Launch Strategy
- Innovative multi-location simultaneous launch strategy
- Development of nationwide brand activation plan
- Creation of media and influencer engagement strategy
- Design of stakeholder and government relations program
Event Strategy Expertise Areas
Corporate Event Strategy
- Brand activation planning
- Product launch strategies
- Conference and exhibition advisory
- Corporate milestone celebrations
- Internal engagement programs
Public Events & Community Engagement
- Festival strategy development
- Community engagement planning
- Public celebration advisory
- Cultural event design
- Civic event management
Sports & Entertainment Strategy
- Fan engagement planning
- Sponsorship activation strategy
- Athlete and talent management
- Entertainment programming
- Venue optimisation
Government & Major Events
- Major event bid strategy
- Legacy planning
- Economic impact optimisation
- Public-private partnership models
- Sustainability frameworks
Why Choose SoldOut for Event Strategy
- Proven Expertise: 30 years of strategic event advisory for Australia's most prestigious events
- Results-Focused: Strategies designed to deliver measurable business outcomes
- Full-Service Capability: Seamless transition from strategy to implementation
- Innovation Leaders: Constantly evolving methodologies to incorporate emerging trends and technologies
- Global Perspective: International experience applied to local market understanding
- Practical Solutions: Strategies grounded in operational reality and implementation feasibility
Partner with Australia’s leading event strategists to transform your event vision into a comprehensive plan for success.
