Rugby Australia World Cup Announcement

SoldOut provided creative support and delivery of the Rugby World Cup 2027 & 2029 launch activations. This incredible live media event consisted of seven different sites, simultaneously activated across Australia, delivered to national and global media coverage.

SoldOut services included:
– Supporting the development of project scope and budget.
– Conceptualising and producing the activation hero “goal posts”.
– Logistical, delivery and personnel support across Australia.

SoldOut succeeded in achieving the greatest outcome for this brand, through a strong customer engagement strategy and leveraging a bespoke experience around the nation. What a great activation to kick off Australia’s Rugby World Cup journey on the road to 2027 & 2029!

To find out more, contact us!