Global Multi-Sport Events

The team at SoldOut effectively deliver significant events around the world annually, that each present a unique set of challenges in their size, governance, funding, venue contracting and operational procedures and processes.

Multiple clients, differing briefs and event complexity demanded innovative thinking and in a likely world-first, event management company SoldOut proposed to the GC2018 Organising Committee (GOLDOC) a revolutionary and since award-winning idea – creation of an Official Event Agency and associated sponsorship package.

This singularly groundbreaking initiative saw SoldOut become the Games’ “Official Event Agency” of GC2018, a courageous step, SoldOut’s proposal proved a ‘win-win-win’, returning significant benefits to GOLDOC, Sponsors and spectators:

  • GOLDOC gained a new revenue stream and an estimated 30% efficiency boost with SoldOut as its exclusive event manager.
  • Sold Out’s deliverables landed under budget and without injury, incident or negative report, effectively returning money to the Queensland Government.
  • The five corporate sponsors, all first-time SoldOut clients, leveraged SoldOut’s immense event expertise and high-level relationship with GOLDOC for delivery of fan engagement activities.

As the Official Event Agency of GC2018, SoldOut implemented 26 years of hand-on experience, providing GOLDOC with dynamic planning and management systems and innovative production and infrastructure solutions to create strategic cost-efficient and highly successful outcomes.

SoldOut was also responsible for the following scopes of work on GC2018:

  • All pre-Games milestones events
  • Queens Baton Relay – Major Shared Celebrations nationally
  • Team Australia announcements
  • GC2018 Ambassador announcements
  • Media and PR launches
  • Sports draw announcements
  • Mascot launch and tour
  • Temporary marquee production
  • Corporate Hospitality theming and styling
  • 5 of the 10 spectator engagement sponsor activations
  • Volunteer Thank You celebration for 20,000 attendee’s
  • National ‘Team Aus’ celebration tour etc

This approach and strategy won both Gold and Silver in the 2019 The Stevie Awards – Asia-Pacific, for innovation in Government events and innovation in entertainment events respectively.

A summary of SoldOut’s GC2018 program is available, HERE.