SoldOut’s three key outcomes from SportAccord 2019
Last month, the Gold Coast played host to SportAccord 2019 which saw the international business and sporting community gather for the 17th edition of the World Sport & Business Summit.
It’s the most attended international convention in the business of sports, and the event provides a platform for key decision makers and influencers to meet and share knowledge.
SoldOut was represented by CEO Thomas B. Staunton and Managing Director Kim-Daniel Voss. Here are some of their highlights from the event:
Australia on show
Hosting SportAccord in Australian provided an incredible opportunity for the domestic sporting industry to represent itself to the world and to demonstrate Australia’s capabilities in delivering successful sporting events.
There was a huge focus on the legacy and outcomes of the Gold Coast 2018 Commonwealth Games, and the 2-day extension programme ‘Creating Value in Sport’ provided a unique opportunity for global players to learn about the delivery of the Games first-hand, of which SoldOut was the Official Event Agency.
SportAccord provided a space for industry leaders from the world of sports, to meet and build relationships with Australian suppliers, learning about the roles Australian companies have played on the world stage for 25 years+, and gaining an appreciation for the way Australian’s do business.
Discussions and conversations focussed strongly on thought leadership as well as strategic alignment, and the use of domestic case studies was a great way to qualify Australia’s capabilities. The case studies also identified opportunities where there has been a global cross-pollination between cities, organisations and suppliers.
Attendees to SportAccord included:
- International Olympic committee
- International Federations representing Olympic and non-Olympic sports
- Governments (trade investment, tourism, offices of sport)
- Host Cities
- Major multi-sport games (event owners)
- Suppliers (e.g. SoldOut)