25 MEMORABLE MOMENTS #20
#20 – Sydney Running Festival
A marathon can be described as “a long-lasting activity”, as can Sold Out Events’ involvement in the Sydney Running Festival. In fact, we are the only company to have consistently worked on the event since 1999 when it was first staged as a test run for the Sydney Olympics’ Marathon.
Owned by Athletics Australia, the Sydney Running Festival attracts around 33,000 runners from 66 different countries each year, and it’s showcase event, the marathon, is renowned as one of the world’s most scenic runs.
For 16 years, Sold Out Event was responsible for the event logistics and we worked with a number of different organisers during that time. From staffing and signage to site inspections and aid stations, we were at the forefront of the event operations. Sold Out Events has now taken a step back from managing the event’s logistics and is now responsible for the management of sponsors and their race day activations. No matter what our role, the Sydney Running Festival holds a special place on our list of 25 most memorable moments.