World First Events

Only limited by imagination, SoldOut enjoy the opportunity and challenge of creating, establishing and growing new events from a single thought!. Our team work with clients to bring concepts to life, sometimes against the odds, but always for success.

SoldOut proudly extend our network, experience, reputation and capability to ensure every event is delivered sustainably and benefits from best practice solutions, the first time. No matter how big or small, our team bring the knowledge, resources and attitude to get the job done!


In early 2015, SoldOut were approached with an idea, some might even say a crazy idea, to produce an international water polo exhibition match, in Sydney Harbour. But not just anywhere in Sydney Harbour – under the shadow of the Harbour Bridge, along side the international cruise terminal, next to Sydney’s most exclusive hotel and across the water from the world renowned Sydney Opera House.

With belief in the vision of the event owner and 4x time Australian Olympian (water polo) – Mr Thomas Whalan OAM OLY, we solidified SoldOut’s involvement immediately, including a partnership agreement. Over several long months, our teams sifted through a maze of legislation, outdated regulations and risk-adverse agencies, to keep the dream alive. Finally gaining unanimous approval and support of the event from all agency stakeholders, to proceed with the award-winning event.

From the custom-made ‘international regulation’ inflatable water polo field with shark proof netting, to the ‘sold out’ general admission, preferred viewing and corporate hospitality / VIP areas, to the week long hosting of the Italian Men’s Water Polo team, to the blue skies and glorious sunshine…..the event was a resounding success, that, left all stakeholders asking when the event would be back again.

This event was subsequently shown on National television around Australia and also National television in multiple  European countries.