Look & Feel


Following SoldOut’s success delivering the Look & Feel of 12 events at the Sydney 2000 Olympic and Paralympic Games, our team were awarded the contract to facilitate the implementation of the Look & Feel program of the entire Winter Olympics in 2002. This task was not without its challenges, the most significant of course, being environmental.

With a core leadership team of SoldOut project managers and major event specialists, our team engaged a trained and qualified team of local personnel to support the scope of works, which included dressing competition and non-competition venues.

In the 17 years since, SoldOut has continued to provide world-class visuals, signage and collateral production, bespoke manufacturing and brand protection for clients such as NITRO Athletics, GOLDOC, Swimming Australia, Athletics Australia, Surf Life Saving Australia, SUNCORP GROUP, LONGINES, TAFE Queensland, Aggreko, Rowing Australia, Sailing Australia, Australian Olympic Committee, F45 Training etc.