WINTER FESTIVAL2022
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Sponsorship News ‘Activation Showcase’ conference
Article written by Sponsorship News on Tuesday 29th October 2024 So insightful, so prepared 🤓 Major International Sports Events, such as Olympic and Paralympic Games, offer unique activation opportunities that require a specialist approach to truly maximise impact and outcomes 🏟🥇 I hosted a panel alongside industry leaders; – Jess Hurford from SPORTFIVE and Australian
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Lessons From Paris 2024, Brisbane 2032’s Activation Blueprint
In the afterglow of the Paris 2024 Olympics, Thomas Staunton, the CEO of Sold Out Events, shared valuable insights on how the fan festival and city-wide activations in Paris can inform and inspire engagement experiences for the Brisbane 2032 Olympic and Paralympic Games, which LA28 is demonstrating to great success. SoldOut Events was engaged to
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LEGO Australia & NZ Builds Out-of-this World Space Campaign
To empower the next generation to reach for the stars, LEGO Australia has launched an integrated, earned-first campaign that embraces the limitless potential that liesbeyond our planet. With research revealing 70 per cent of children want to travel to space, LEGO Australia continued its long-standing partnership with Thrive PR & Communications and asked the agency to devise
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