Annual Events

Sold Out produces annual events nationally, each with unique outcomes such as: brand strategy / awareness, community engagement, member / customer acquisitions, education initiatives, media cut-through, fundraising etc. The annual events we support, represent year-on-year growth, consistency in outstanding delivery and customer experience, management of complex stakeholder groups, as well as understanding and exceeding return on investment. CASE STUDY:


Sold Out proudly provide total event management and logistics services annually, for the Kellogg’s Nutri-Grain IronMan and IronWoman Series. This series is the world’s elite surf sports competition and has given rise to several of Australia’s greatest athletes. Sold Out works with the Brands, Athletes, Government Agencies, Community Groups and Sporting Authorities to deliver the annual Series in many iconic coastal locations around Australia during summer and our team have done so for over a decade!. This Annual Event is nationally televised on Chanel 9’s prime-time Wide World Of Sports. From robust event management plans through to specialised signage production for Australia’s most extreme weather conditions, sensitive transport using Sold Out’s own customised 40ft semi-trailer, corporate hospitality, warehousing and site management etc, Sold Out implement integral systems that have been developed by our team over 23 years, to ensure a safe, efficient and successful event year after year.