25 Memorable Moments

Sold Out Events has delivered some pretty cool events during its 25 years in operation and as we sift through the archives, narrowing it down to our 25 most memorable moments is a tough job. This month we share numbers 15 and 14.


#15 – One Australia Yacht Launch

Before becoming infamous in 1995 for being the first boat to sink in the 144-year history of the America’s Cup competition, the One Australia Yacht held a not so well-known record. It was the largest single span structure to be transported up the east coast of Australia.

Sold Out Events was solely responsible for transport logistics and operations of its move which took four days from Sydney to the Gold Coast. With 17 vehicles in convoy, the moving of S/Y One Australia became a show-on-wheels with roads and towns being shut down so the colossal structure could continue its journey.

Draped in camouflage with the words “top secret weapon” written on its cover, school children, locals and tourists lined the streets along its journey to wish the crew good luck.

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#14 – DHL Asia Pacific Life Saving Challenge, Japan 2004

DHL Asia Pacific Lifesaving Challenge Japan 2004 was an international surf lifesaving competition that had participants from Australia, Sri Lanka, New Zealand, Taiwan, Hong Kong, Iran, India, China, Indonesia, Malaysia and Japan. The focus of the event was for developed countries to provide educational support to developing countries through life saving activities.

Organised by the International Life Saving Federation Asia Pacific Regional Branch, with assistance from Surf Life Saving Australia (SLSA), the event was initially scheduled to be held in Hong Kong, but there were concerns at the time about the outbreak SARS and was moved to Japan.

Taking place over nine days in June, the competition consisted of both open water (beach) and pool events. Through its ongoing relationship with SLSA, Sold Out Events was responsible for logistics and operational support.

Transport logistics was a critical area of work for Sold Out with our team managing sensitive freight and equipment shipping, including four surf boats from Australia to Japan. Once on the ground in Japan, the Sold Out team assisted with competition and venue setup and signage installation and provided supplies and support to the Australian team.

The overall champion of the event was Australia winning both the pool and beach competition.