25 Memorable Moments
Surf Life Saving Events

To celebrate our 25th year in business, we’re counting down our 25 most memorable moments from the past. From international Games to domestic charity events, we have heaps of favourites.

This month we look back at the fond memories we’ve made delivering some of Surf Life Saving Australia’s major events.


#17 – Coolangatta Gold

 The Coolangatta Gold is one of the premier sporting events on the Australian Surf Life Saving calendar and is a gruelling marathon that combines multiple surf lifesaving disciplines: ski, swim, board and run.

It’s cemented its place as one of the most challenging endurance sports in the world. Competitors set out from Coolangatta Beach in the long-course event and paddle a surf ski 23 kilometres to Miami Beach before making the return trip via running, swimming and board paddling.

Fun Fact: The Coolangatta Gold race concept actually began as a central theme for a motion picture more than 30 years ago.

Sold Out Events is proud to be associated with this event through its partnership with Surf Life Saving Australia and has provided event logistics and delivery for the past 25 years. From signage and course set up to staffing, transport and sponsor activations, Sold Out Events has helped shape and grow this iconic Australian event.


#16 – World Life Saving Championships

Conducted every two years, the World Life Saving Championships showcases the skills and athleticism of the world’s best lifesavers. The event also provides a platform to promote the lifesaving movement and highlights how lifesaving provides an important emergency service in the community.

The event brings together athletes from all over the world to compete in multiple lifesaving disciplines. The event also provides social and community programs for competitors and spectators to enjoy.

In partnership with Surf Life Saving Australia and International Life Saving Federation, Sold Out Events has provided logistical support, production and assistance with event delivery for both the Melbourne 2006 and Adelaide 2012 Championships. In 2018, Adelaide will again host “Rescue” the World Life Saving Championships, the first time in history the event has returned to a previous host city – based solely on the success of 2012.