Sold Out October Newsletter


Our Sold Out October Newsletter is out!

What a great birthday month it has been for Sold Out with the delivery of the iconic Coolie Gold and some of our team announced as batonbearers in next year's GC2018 Queen's Baton Relay and lots more.

Enjoy all our current and upcoming news here.

We're looking forward to the next 24 years of world class event delivery and thank you all for your support! 

Subscribe to our newsletter to stay up to date on all our news here: or see link at top & bottom of this page.

Enjoy & give us a call on +61 2 9542 7255 or contact us via with any enquiries or questions. 


Sold Out team part of GC2018 Queen’s Baton Relay

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Congratulations to our Sold Out Team members, who were announced as Gold Coast 2018 Commonwealth Games Queen’s Baton Relay batonbearers.

Mrs Fiona Bedford (Finance Director and Ultra-Marathoner) will be Sold Out's first team member to carry the Queen’s Baton on the Australian journey. As Sold Out’s first employee, we are incredibly thankful that Fiona continues to be a part of the Sold Out journey after 24years!


As a mother of three girls and Ultra-Marathon runner, Fiona is an inspiration amongst the Sold Out team for her dedication, energy and can-do attitude.  

We are so proud that Fiona Bedford will be a part of the Australian Queen's Baton journey in Armidale NSW, along with our founder, Wayne B. Staunton who will carry the baton in Alice Springs NT, our CEO Thomas B. Staunton who will be the Batonbearer in Blackwater, QLD and our Managing Director Kim-Daniel Voss who will carry the baton is his childhood district of Hobson’s Bay VIC.

We are very excited for our Sold Out team members to be part of all the legends, who will share the dream and carry the Queen’s Baton with pride next year in the lead up to our biggest sporting event in Australia this decade. They all truly represent the spirit of the Commonwealth and inspire others to be great.

Congratulations all!

Find all the batonbearers here:

Happy 24th birthday Sold Out!

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We’re thrilled to be celebrating our 24th birthday today, following our company registration on 18 October 1993 by our founder, the one and only Wayne B. Staunton (WBS). Since then we have moved into the second generation of our family-owned business with Wayne’s son Thomas B. Staunton (TBS) together with partner Kim Voss, leading our national team.

The Sold Out team has been delivering iconic moments in Australian and international history, including: the Sydney 2000 Olympic and Paralympic Games, 2002 Salt Lake Winter Olympic and Paralympic Games, 40th Anniversary South Pacific Games in Fiji, Melbourne Commonwealth Games, Manchester Commonwealth Games, as well as 20yrs of the Surf Life Saving Australian Championships and Australian Swimming Championships, the Blackmores Sydney Running Festival for over 17yrs, Australian Olympic Team "National Welcome Home Celebrations" since 1996 and the 2006 Melbourne and 2012 Adelaide World Surf Life Saving Championships, to name but a few.


Wayne is still to be found at many of our events getting stuck in with the team and bringing boundless energy. We are also incredibly lucky to have our first ever team member still on board too, Mrs Fiona Bedford (Finance Director and UltraMarathon Runner), who has raised three, now adult, children whilst at Sold Out, the youngest of which has been a part of the Sold Out team herself in recent months. 

It has been an amazing 24 years with unforgettable global projects as well as countless world first events around Australia including Water Polo By The Sea (Sydney Harbour), NITRO Athletics, Sydney “Macy’s Day” Christmas Parades, The Variety Cycle, Enlighten Canberra, BHP Aquatic Super Series, Launch of One Australia Sailing Yacht, Splash Marathon Swim, A1 Grand Prix -- too many to mention. Testament to Sold Out's experience is the success that so many team members have continued to achieve in their careers, for example, Ms Louise Bell who is now Operations Director and Co-Deputy Chef De Mission of Team England - Commonwealth Games. 

Sold Out is humble of our own achievements including "SME Business of the Year" accolades, multiple victories at the Australian Event Awards, not to mention being honoured as a Benefactor of the Children's Cancer Institute of Australia - all badges that we wear with great pride. 


We would like to take this opportunity to thank all of you, our amazing customers, partners and friends for your unconditional trust and decades of support. Everyone who knows Sold Out, knows that we are a family and indeed we consider everyone around us as part of our family!. Whilst there are a myriad of cliches to suit this occasion, "team work makes the dream work" or "you'll never work a day in your life if you love what you do", we simply say THANK YOU. 

A huge shout-out must go to our brilliant team, who always go (way) above and beyond delivering the best events in Australia. It is the tireless dedication, "can do" attitude and never give up approach that ensures the team at Sold Out exceed our client's expectations, every time. The team at Sold Out represent a local expertise and world-class delivery that is second to none and we thank all of our team for your commitment. 


We consider ourselves very lucky to deliver over 500+ events each year, for the significant and positive impact all of our events have on the Australian community, and we love to create engaging and innovative experiences and inspiring and successful projects across the country and overseas.


We are looking forward to more exciting events in the future, including the biggest sporting event in Australia in over a decade, the Gold Coast 2018 Commonwealth Games, of which our team are the Official Event Management Company. 

For now, we would like to thank you all for being a part of our breathtaking journey over the past 24 years and cannot wait to show you what we've got planned for the next 24 years ahead!  


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24-years of Coolangatta Gold for Sold Out


We are very proud to have just delivered the 13th Coolangatta Gold, which is not only one of Australia’s most iconic events, but also one of the longest running events of our company.

Sold Out was founded from the requirement to support Surf Life Saving Australia and we have been supporting the Surf Life Saving Community for over 24 years, making it one of the longest partnerships in the Australian sporting industry.

Congratulations to all 2017 Coates Hire "Coolie Gold" winners, including defending champions, Ali Day and Courtney Hancock, who proved unstoppable for another year, claiming the Men and Women’s titles for the 41.8km ultimate challenge.

An event highlight was Christopher Wagner who crossed the finish line after a mammoth 7hours 30 minutes. South African born Christopher has cerebral palsy who proved that the only limit to our success is ourselves. Wagner completed a 23km Ski, 2.1km Run, 3.5km Swim, 6.1km Board, 7.1km Run (on beach), totalling 41.8km - incredible! 

Of course, well done to all competitors, organisers and volunteers on yet another successful event in front of a record crowd at our stunning Gold Coast.

Bring on the Coolie Gold 2018!


See all results here:

Sunday, 8 October 2017, Long Course racers:

Saturday, 7 October 2017, Short Course racers:

The calm before the storm... 

The calm before the storm... 

The one and only Wayne B Staunton & Project Manager Matt Cooper 

The one and only Wayne B Staunton & Project Manager Matt Cooper 


Sold Out September Newsletter


Sold Out September Newsletter: We're very proud to have taken home the win in the Best Community Event category for four states and one territory with our Rio 2016 Australian Olympic Committee Welcome Home celebrations at this year's Australian Event Awards. 

For more about the 2017 Australian Event Awards and all our exciting and fun September news see our newsletter here:

Subscribe to our newsletter to stay up to date on all our news here: or see link at top & bottom of this page.

Enjoy & give us a call on +61 2 9542 7255 or contact us via with any enquiries or questions. 


Sold Out boots on the ground across Australia 

Sold Out boots on the ground across Australia 

What a month it’s been – we literally had boots on the ground the length of the country, across three states, one territory and 18 cities/towns. Chapeau to our team for their endless efforts in delivering events across Australia!

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See below a list of locations we have helped to deliver an event or activation at in September 2017.

Bowel Cancer Australia Tour


Wollongong, NSW

Goulburn, NSW

Wagga Wagga, NSW

Geelong, VIC

Ballarat, VIC

Swan Hill, VIC

Broken Hill, NSW

Bourke, NSW

Walgett, NSW


Towoomba, QLD

Tamworth, NSW


Floriade + NightfestCanberra, ACT

 Australian Event AwardsSunshine Coast, QLD

(Inclusive of all the logicstical transport to/from Sydney as Official Logistics Partner of the event.)

Be Natural - Royal Show Melbourne, VIC



Fuel2Fly Clinics

Brisbane, QLD

Rockhampton, QLD

Mackay, QLD

Townsville, QLD




Sydney Events

Cronulla Spring Festival

Parallel Parks

Blackmores Sydney Running Festival

Blu Emu Activation @ the SCG for AFL Semi-Finals

News Distributions at the NRL Finals for NewsCorp



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Gold Coast 2018 Commonwealth Games

Sponsor Activation - Gold Coast, QLD

Launch of Hamilton Sunscreen as Official Sunscreen GC2018 - Gold Coast, QLD


Sold Out delivers world-first Parallel Parks activation 


Sold Out are very proud to be the delivery partner of the Parallel Parks activation at Martin Place, Sydney on Friday, 15 September.  In a world-first, this Virtual Reality event showcases four of Australia's finest national parks, demonstrating the power of technology to remove barriers and improve access to the great outdoors.

For one day only, Martin Place was transformed into the world’s first virtual park, where visitors were able to explore four of Australia’s finest national parks, including Central Australia, Great Barrier Reef, Kangaroo Island and Murray River. 

Sold Out secured Google's involvement, with the event being "Powered by Google’s Pixel phone and Daydream VR headsets", the event demonstrated the power of VR technology to remove barriers and make the world’s national parks more inclusive and accessible to all.


Parallel Parks is an initiative of New Horizons in partnership with NSW National Parks & Wildlife Service, People & Parks Foundation, Hamilton Island, Telstra and Qantas with the vision to make the world’s national parks accessible to all. 

Sold Out National Event Management delivered the activation, which aims to have a positive impact on the quality of life and wellness of people around Australia. 

Congratulations to our team and everyone involved and a massive thank you to our friends at Google for their support to help make this world-first initiative a "reality"!

Find out more about this inspiring project in this great Campaign Brief write-up:


For more information on the project, which raises funds to develop VR experiences, shoot 3D footage of national parks, and to fund VR devices for people with disability, visit

#DNAofEvents #worldfirst #google #vr #healthcare #innovation #explore #nationalparks #australia #leaders #newhorizons #sydney #virtualreality

Sold Out wins Best Community Event Awards at Australian Event Awards 2017

Sold Out wins Best Community Event Awards at Australian Event Awards 2017


Sold Out National Event Management (Sold Out) celebrated a successful year of events with industry peers at the Australian Events Awards night held on the Sunshine Coast on Wednesday, 13 September 2017.


The Awards night celebrated the best of the best in the Australian Events Industry with Sold Out taking home the win in the “Best Community Event State or Territory” category for one territory and four states, including the ACT, SA, QLD, TAS and WA with the Australian Olympic Team Rio 2016 Welcome Home Celebrations. In addition, Sold Out was a finalist for Best New Event and Best Event Management Company. 

“It is incredible to take home these awards and I’m so excited for all of our team’s hard work being recognised at the Australian Event Awards evening. It was a fantastic night celebrating with parts of our team and our industry peers and we’re looking forward to being a major partner again next year,” Sold Out CEO Thomas Staunton said. 

“The Australian Event Awards highlight the work our team does and the finalist nominations as well as winning the best community event awards in five states and territories are a great recognition of our team’s work and a testament to our team’s ability. We are incredibly proud of everyone on the Sold Out team for all their hard work and dedication,” Thomas said about the team effort behind it all. 


“We’d also love to thank the Australian Olympic Committee for their continued trust and loyalty over the last 20 years. The 2016 Welcome Home Celebrations were our sixth consecutive Olympic Welcome Home Parades around Australia and we are looking forward to more to come in the future.” 


It was the second year that Sold Out entered the Awards and it was the second time in a row Sold Out was nominated as a company for outstanding achievement in events and a finalist for “Best Event Management Company”. In addition, Nitro Athletics 2017 was nominated as one of Australia’s best events and a finalist in the “Best New Event” category

Selected as 2017 Finalists by the Judging Panel through a rigorous reviewing process of hundreds of entries received from every state and territory and internationally, the panel determined that Sold Out, Nitro Athletics and the Australian Olympic Team National Welcome Home Celebrations in QLD, ACT, TAS, SA and WA were stand-out and hot contenders in this year’s Australian Event Awards.

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“Especially the nomination in the best new event category for the second time in a row shows that we have the capability to bring new events alive. We also deliver engaging events to a broad market and it is great to see this being recognised in the finalist nominations and the Best Community Events Award,” Kim Voss, Sold Out Managing Director said. 

Sold Out, who is a major partner of the 2017 Australian Event Awards, was also supporting partner of the 'Best Charity and Cause-related events category' at this year’s Awards. Winner of the 'Sold Out National Event Management Best Charity or Cause-Related Event 2017' was the '3rd International Conference on Asbestos Awareness and Management 2016' by the Asbestos Safety and Eradication Agency

The Sold Out Award presentation was one of the highlights of the night with Sold Out's CEO Thomas Staunton providing a hilarious and charming delayed reaction after announcing that the winner of the category, Best Charity or Cause-Related Event, was Lala Land, continuing as seriously as ever, before bursting into laughter and high-fiving MC Cameron Daddo as one of the night's unexpected moments hit home. See video below or here.  

On state or territory level, the 'Sold Out National Event Management Best Charity or Cause-Related Event' winners were Wharf4Ward 2016 by Sony Foundation in NSW, the Youngcare Simpson Desert Challenge 2017 in the NT, the World Environment Day Festival 2017 by the Sunshine Coast Environment Council in Queensland, La Dolce Italia Presents A Night With Susan Sarandon 2016 by Eventcepts in Victoria and the Hawaiian Ride for Youth 2017 by Youth Focus in WA. 

Supporting this category was a natural fit given Sold Out’s strong sense of community and trust in social partnerships. We strongly believe in giving back and love creating and delivering  these types of events for the positive impact they have. Sold Out events have generated millions of dollars in charitable-giving throughout our 25-year history. Full story here.

Now in its ninth year, the Awards are considered the most prestigious prize of its kind amongst industry leaders and event organisers and suppliers from around the nation. The winners were announced at a glamorous Awards Ceremony at The Events Centre in Caloundra on the Sunshine Coast, Queensland on 13 September 2017.

2016 Sold Out won the “Best New Event” with Water Polo by the Sea, the NSW and QLD State nomination for “Best Sport Event” with the Nutri-Grain Ironman Series and was a finalist for “Best Event Management Company” and “Young Achiever of the Year”.

The Awards Ceremony was followed by the Australian Event Symposium on 14 – 15 September – a gathering for the entire industry to learn, connect and get up to date with the newest in technology, production, creativity, audience engagement, entertainment and news.

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2017 Australian Event Awards – Sold Out National Event Management


State & Territory Finalists & Winner: Australian Olympic Team National Welcome Home Celebrations 2016, Sold Out National Event Management (QLD, ACT, SA, TAS, WA)

See State & Territory Winners here:

Company Finalists: For work on a number of events in 2016 / 17: Sold Out National Event Management

National Finalist: Best Event Finalists 2017: Nitro Athletics 2017, Sold Out National Event Management

See all winners & finalists here:

Sold Out Newsletter August


Sold Out August newsletter: What an exciting month August has been with Sold Out National Event Management, the Australian OlympicTeam National Welcome Home Celebrations 2016 as well as Nitro Athletics 2017 announced as National Finalists for the Australian Event Awards 2017.

The Event Awards are coming up in September, plus so many other exciting Sold Out events. Find out more in this newsletter