No Limits to Imagination

No Limit to Imagination

If you can dream it, the chances are Sold Out Events can build it.

With years of experience in production, Founder Wayne B. Staunton used his skills and talent to not only establish Sold Out Events as an award-winning events company but also as a company renowned for delivering extraordinary activations for clients with big ideas.

Before Sold Out Events was born, Wayne was a screen printing and sign writer by trade and worked in his family business producing promotional items such as flags, banners and marquee tops. He went on to become the National Promotions Manager of Surf Life Saving Australia before establishing his now successful business.

Our team are no strangers to designing and producing speciality items, and they love the challenge of bringing ideas that are ‘a little out there’ to life. Here are just a few of Sold Out Events’ favourite creations:

Jonathan Thurston Giant Headgear

In March 2016, Sportsbet paid tribute to Cowboys star Jonathan Thurston by recreating his famous headgear. Only it was a little larger than JT’s actual head and stood at 5 metres high and 4.5 metres wide. It used 80 sqm of lycra and took 200 manhours to build!


Virgin Credit Card Launch with Richard Branson

In August 2010, Richard Branson launched the Virgin credit card in Australia, but it’s not like Branson to do things by halves. Sold Out Events created a giant wallet that was 6-foot-tall and 9-foot-wide and opened to reveal a colossal sized Virgin credit card.

Virgin Money 2.jpg

Inflatable Water Polo in Sydney Harbour

In December 2015, Sydney Harbour's Campbells Cove was the dramatic backdrop for the launch of Water Polo by the Sea at Circular Quay. Fitted with shark-proof netting, Sold Out Events built an inflatable water polo field that met international regulations. The water polo event was subsequently shown on National television around Australia and in Europe.


Gold Coast 2018 Commonwealth Games Event Wrap

Gold Coast 2018 Commonwealth Games Event Wrap

Time certainly flies when you are having fun, and we can’t believe our latest Games is all over. As the Official Event Management Company of the Gold Coast 2018 Commonwealth Games, we enjoyed an extraordinary six-year journey that is now drawn to a close.  Here is a quick recap....

Six-year leadup

Throughout the six-year leadup to the event, our team was at the heart of the major event milestone celebrations and announcements including:

  • The Games launch and emblem unveil, as well as annual countdown events.
  • The opening of the GC2018 head office.
  • The launch and reveal of the GC2018 mascot – Borobi.
  • Unveiling of the countdown clocks.
  • Ambassador and media announcements.

The Sold Out Events’ team was even responsible for the Queen’s Baton Relay’s major shared celebrations around Australia. After arriving on our shores on 24 December, the Baton embarked on a three-month journey that saw it visit every state and territory in the country.

The Games

During the 11 action-pack days of competition, the Sold Out Events’ team was onsite simultaneously at multiple locations throughout Queensland, delivering major activations for sponsors and rights holders, corporate hospitality suites on behalf of GOLDOC, and signage elements at host venues.

During the Games, Sold Out Events delivered:

  • Sporting themed activities and photo opportunities.
  • ‘Chill-out’ zones and big screen installation.
  • Guest transfers and travel services for VIP guests.
  • Corporate hospitality suite fit-out and host services.
  • Showcasing displays.
  • Signage and ‘look and feel’ elements.
  • Merchandise and giveaways for sponsor activations.
  • Activation staffing and logistics.

Going out with a bang

To cap off an incredible sporting event for GOLDOC, Sold Out Events delivered the thank you party for the 15,000 volunteers who gave up their time to make the Games unforgettable.

The party, however, didn’t stop there as Sold Out Events also delivered the Team Australia Thank You and Celebration Tour on behalf of Commonwealth Games Australia. The streets of Australia’s capital cities came alight with colour and festivities as the country celebrated the achievements of our Australian athletes.

Visit our Facebook and Instagram pages to look back at the highlights of our amazing journey.

Industry Conferences

Industry Conferences

 Thomas B. Staunton CEO

Thomas B. Staunton

Are they worth the time and money?

On 14 June, I’ll be attending The Event Summit in Sydney. It’s a one-day conference which brings together leaders in the event industry to share insights, tips and techniques. But are these types of conferences worth the time and money?

Every day, there are hundreds of conferences taking place all over the world, and business and individuals have varying reasons for attending them. For me, attending conferences is about sharing and learning. One of the most beneficial aspects is hearing from other big industry organisations and learning about their experiences in terms of best practice, issues management and client relationships.

At The Event Summit, I will be presenting as a guest speaker, and this offers a wonderful opportunity for me to share my knowledge and experience about what Sold Out Events has learnt over our many years of operating in the event industry. I believe people who work in our line of work like to help each other and make a difference to communities through the events they produce. Speaking at conferences is a great way help others deliver events more efficiently and effectively.

When I attend an industry conference, it’s not usually for business development purposes. Sure, there are some conferences where participants are largely potential clients, and there is a commercial element to the event. I find, however, at most conferences you’re in a room with many of your competitors, and it’s about being immersed in that learning environment. So, yes I think attending conferences is worth the time and money to improve your business.

Thomas B. Staunton

Sold Out Event - May Newsletter

Sold Out Event - May Newsletter




Sold Out Events' May Newsletter is out now!

Read about what the Sold Out Events' team has been up to over the past month - from the Gold Coast 2018 Commonwelath Games and other news, to blogs and our featured staff member profile. Read our May Newsletter.

Subscribe to our newsletter to stay up to date on all our news here: or see link at top & bottom of this page.

Enjoy & give us a call on +61 2 9542 7255 or contact us via with any enquiries or questions. 

Event Summit 2018

Event Summit 2018 - Vivid Ideas Exchange

Event Summit 2018

Sold Out Events is proud to announce our partnership with "The Event Summit", being held at the Museum of Contemporary Arts on Thursday 14 June 2018 as part of the Vivid Ideas Exchange. 

The Event Summit is a unique, one-day conference that aims to equip stakeholders with the confidence to take a risk, dream big and produce world-class events and experiences.

Sold Out Events' CEO Thomas B. Staunton will participate as a keynote speaker in the session Delivering Sponsorship Activation Programs at the Gold Coast 2018 Commonwealth Games.

"The summit represents a fantastic opportunity to bring together the event industry’s most innovative stakeholders to share best practice, insights, tips, and techniques.

"I'm excited to not only be taking part and sharing Sold Out Events' expertise and key learnings but to also be engaging with other business leaders and understanding their approach to common industry issues," said Staunton.


Event Summit delegates will be joined by industry professionals from leading organisations including:

  • The Australian Open
  • Fairfax Media Events
  • NFL
  • The Sydney Opera House
  • Splendour In The Grass
  • Property NSW
  • The X-Games
  • IMG
  • The Ogilvy Group
  • Destination New South Wales
  • Australian Turf Club
  • NSW Police
  • Tourism Australia
  • The Falls Music and Arts Festival
  • Surf Life Saving Australia
  • Good Design Australia
  • NSW Ambulance
  • SafeWork and more.

Tickets to the Event Summit can be purchased online at

Download the Event Program

Premium Media Event Summit Sponsors v2.jpg

25 Memorable Moments

25 Memorable Moments

We’re searched the Sold Out Events’ history books to find some of our most memorable events from the past 25 years. Our countdown continues with memories 21 and 20.

#21- 2003 South Pacific Games, Fiji

SPG 2003 - Flags.JPG
South Pacific Games 2003.jpg

In 2003, the XII South Pacific Games were held on the tiny island nation of Fiji. With around 5,000 athletes descending on Suva, it was one of the biggest Games to date and was the first time both traditional multisport event disciplines such as athletics and swimming together with region-specific and smaller events such as outrigger canoeing, surfing and lawn bowls.

Sold Out Events were in charge of many event elements including:

  • Look and feel implementation
  • Logistics
  • Signage
  • Opening and Closing ceremonies
  • Sponsor management

Sold Out Events’ founder and CEO at the time, Wayne B. Staunton, was tasked with delivering all of this on his own, relying only on local assistance, something he says was one of the major challenges of the job.

What made the Games most memorable however, was the pure and simple enjoyment brought to the event by everyone who was involved.

#20 – Sydney Running Festival

A marathon can be described as “a long-lasting activity”, as can Sold Out Events’ involvement in the Sydney Running Festival. In fact, we are the only company to have consistently worked on the event since 1999 when it was first staged as a test run for the Sydney Olympics’ Marathon.

Owned by Athletics Australia, the Sydney Running Festival attracts around 33,000 runners from 66 different countries each year, and it’s showcase event, the marathon, is renowned as one of the world’s most scenic runs.

For 16 years, Sold Out Event was responsible for the event logistics and we worked with a number of different organisers during that time. From staffing and signage to site inspections and aid stations, we were at the forefront of the event operations. Sold Out Events has now taken a step back from managing the event’s logistics and is now responsible for the management of sponsors and their race day activations. No matter what our role, the Sydney Running Festival holds a special place on our list of 25 most memorable moments.

 The logostics spreadsheet for the Syndey Running Festival!

The logostics spreadsheet for the Syndey Running Festival!

Business Relationships


 Thomas B. Staunton, CEO

Thomas B. Staunton, CEO

Are they important?

Strong business and client relationships are the foundations our company is built on. Our clients have the choice of who they work with for their event management services, but they engage with Sold Out Events because we know there is so much more to choosing a supplier than just results.

These days, building loyalty between customers and suppliers is nearly non-existent because everyone is just looking at the bottom line. We pride ourselves on establishing strong relationships from the outset as business relationships go beyond deliverables in a proposal or brief.

Cost and confidence are important factors but I think constant and open communication is key to building meaningful relationships, and many suppliers forget that. It’s easy to be a run-of-the-mill event management company and just ‘cut and copy’ events and activations, but at Sold Out Events we really care about our clients.

Understanding what our work means to our clients’ business is fundamental and something that is genuinely important to us. Our clients are not simply a business transaction.

Thomas B. Staunton

Team Member Profile


 Nikki Pulbrook, Project Manager

Nikki Pulbrook, Project Manager

Name: Nikaylie (Nikki) Pulbrook
Nickname: Nik Nak or Nikalaylay
Title: Project Manager
Number of years with Sold Out Event: Coming up to two years in May!

Describe yourself in three words.
Positive, driven, hard-working.

What does your role at Sold Out Events entail?
Managing events and client relationships
Unofficial role: Boosting team morale!

What do you like most about your job and what do you like the least?
Best: Two things, because it was tough to only pick one.
1. Getting out onsite, working hard with the team
2. Seeing a happy face on my clients when they see each event come together

Least: The lack of sleep.

How did you get started in the events industry?
I actually wanted to get into exercise science when leaving school (crazy to think about now!) I took a year off to travel and while in New Zealand I met an event manager. The excitement and the stories she told hooked me straight away and I haven’t considered a different path since!

Do you travel for my job?
Yes! My favourite trip has to have been the Australian Olympic Team’s Welcome Home Celebrations. We travelled to Sydney, Melbourne, Canberra, Brisbane, Adelaide, Hobart and Perth in 8 days. It was tough but super exciting.

Where would you like most to travel to for work?
Maybe somewhere international…… because it would be super exciting.

What has been your favourite event/activation to work on and why?
My favourite event has to be Light The City. This event is part of the City of Sydney’s Sydney Rides Festival and it is a night-time cycling event at Mrs Macquaries Chair.

This event is so close to my heart as it was my first large-scale event that I had managed on my own. There are so many elements to this event that make it such a challenging project (including road closures, multiple suppliers and stakeholders etc) but so much fun and extremely rewarding.

What is something about your job that most people wouldn’t know?
It’s definitely not latte’s and business attire!!!!

I can’t remember a day where I didn’t spend at least 15 minutes in the Sold Out warehouse tidying, cleaning equipment or packing/unpacking from an event. That being said, I wouldn’t have it any other way.

What is the most unusual thing you’ve seen or done while working on an event/activation?
I assisted in helping to distribute 5,000 apples in a small town in Melbourne earlier this year. That’s something many people can’t say they have done.

Have you ever met a famous person while working on an event/activation?
I got to meet Casey Donovan at ‘This is Australia’ – Australia Day Celebrations at Barangaroo this year. I also met Wippa (from Fitzy and Wippa on NOVA) recently at Race for the Kids.

They were both super nice and down to earth.

If you could swap jobs with anyone else in the company for one day, it would be:
Marika from our Human Resources Department because she never has to lift crowd control barriers.

If you had to pick a movie title to describe your job, it would be......
Yes Man – because at Sold Out, we can do anything and everything!

Do you have a party trick?
I am a fantastic singer – just ask everyone in the office! Hahaha

Competing on an International Stage

Competing on an International Stage

 Thomas B. Staunton, CEO

Thomas B. Staunton, CEO

What’s holding Australia back?

We know Australia has a lot to offer in terms of being an event destination – our unique assets, our world-class infrastructure and our highly evolved procedures and protocols. However, having conducted in-depth research into other markets like Europe and America over the past five years, we’ve found Australia is still behind the eight-ball when it comes to technology and digital asset integration at major events.

Other countries (including developing countries) have entire cities blanketed by a free Wi-Fi network, and they have stadiums installed with extremely high-speed internet for use by spectators and media attending events. I feel they have a greater understanding of how important that is and how that integrates into an effective event experience. Australia is really behind on that.

As I have written in a previous article What we’ve got that the rest of the world doesn’t, Australia is attracting events because of its high level of standards and delivery. Equally, that can be stifling and restrictive for event organisers, and we find there are situations where there is too much red tape and too many rules and regulations. International organisers often look at Australia and think it’s not viable to grow their event here.

Sold Out Events actually spent about a year and a half working with an international event that operates successfully in 10 different countries around the world. We worked with this organiser to review and understand their event before building a business case around bringing it to Sydney. Our results found it was not viable for that event to be delivered here in Australia because of regulations and stringent protocols. The cost for organisers can be greater than the outcome, so I think in those instances Australia is losing out.

Thomas B. Staunton